The Role of Multinational Corporations (MNC) in Soft Power (Part II)

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There are other methods that can attract the people towards companies or governments which help them to sell more products, shape the thinking of people about one country and surpass other countries or corporations. For example, companies or corporations can … Continue reading

The Role of Multinational Corporations (MNC) in Soft Power (Part I)

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Multinational Corporation (MNC) is an enterprise that operates in several countries but regulates and manages by one home country and often has one centralised head office. This definition was given by Investopedia (1) and by Business Dictionary (2). Today there … Continue reading

Difference between Hard and Soft Power

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The hard power, as it is stated in the name is using the hard powers (military and economic) in order to oppress the others that change their position. [Joseph Nye] The hard power always comprises the direct way of using power. … Continue reading

What is Soft Power?!

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In the international sphere, the term “Soft Power” became more popular where the actors began to use the instruments of it more frequently. The definition of Soft Power is defined by several Dictionaries. According to the Cambridge University Dictionary – Soft … Continue reading

What is Power?

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Power is the form of ability that controls with the help of strength which derives from wealth, military equipment and knowledge. At various dictionaries, the definitions are also different. With power, the manipulators influence and penetrate the group of people … Continue reading

In the Path of the Middle East

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Recently Erdogan government, i.e. AK Party conducted a referendum. This was an attempt to undermine the democratic principles and marching towards dictatorship which is quite popular in the region countries. In this referendum parliamentary democracy replaced with a powerful executive presidency. The … Continue reading