The Role of Multinational Corporations (MNC) in Soft Power (Part II)

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There are other methods that can attract the people towards companies or governments which help them to sell more products, shape the thinking of people about one country and surpass other countries or corporations. For example, companies or corporations can … Continue reading

The Role of Multinational Corporations (MNC) in Soft Power (Part I)

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Multinational Corporation (MNC) is an enterprise that operates in several countries but regulates and manages by one home country and often has one centralised head office. This definition was given by Investopedia (1) and by Business Dictionary (2). Today there … Continue reading

Difference between Hard and Soft Power

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The hard power, as it is stated in the name is using the hard powers (military and economic) in order to oppress the others that change their position. [Joseph Nye] The hard power always comprises the direct way of using power. … Continue reading

In the Path of the Middle East

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Recently Erdogan government, i.e. AK Party conducted a referendum. This was an attempt to undermine the democratic principles and marching towards dictatorship which is quite popular in the region countries. In this referendum parliamentary democracy replaced with a powerful executive presidency. The … Continue reading