The Role of Multinational Corporations (MNC) in Soft Power (Part I)


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Multinational Corporation (MNC) is an enterprise that operates in several countries but regulates and manages by one home country and often has one centralised head office. This definition was given by Investopedia (1) and by Business Dictionary (2). Today there … Continue reading

Difference between Hard and Soft Power


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The hard power, as it is stated in the name is using the hard powers (military and economic) in order to oppress the others that change their position. [Joseph Nye] The hard power always comprises the direct way of using power. … Continue reading